Magic or Mushrooms

No prizes for headline writing, but we pose the question: are private shareholders a magic ingredient in an AIM company’s share register or are they to be despised and kept in the dark?

Our view is clear, they are now THE MOST important AIM shareholders and they need to be communicated with much more like FMPG (Fast Moving Packaged Goods) consumers than like institutional investors.

Openly available and honest information, clearly written and delivered frequently to their screens at the most convenient time for them.